From its very beginning, Aveda has built its reputation as a company creating beauty products that are not only good for you but also good for the environment. And given that Earth Day falls each year in April, this is the month that Aveda chose to sponsor a number of clean water initiatives. Their goal is to raise $6.5 million together with their partner salons and direct sales, and they’re also extending an invitation to you to become a partner in this project.
Aveda began its Earth Month initiative in 1999, and together with its clientele it has raised more than $50 million to help support organizations working directly with the environment. Of that amount, more than $44 million since 2007 has gone to support projects promoting clean water worldwide. This means approximately 920,000 people have been helped through these projects. Projects include initiatives such as fighting toxic pollution, protecting watersheds, engaging women in working toward clean water for their communities as well as promoting sustainable agricultural practices.
This year, Aveda intends to donate 100% of the purchase price of its limited edition light the way candles™ to the Global Greengrants Fund that supports water-related projects in 85 countries. The candle features a scent derived from certified organic vanilla, cinnamon and ylang ylang from Madagascar where Aveda has helped to underwrite water systems affecting 10,000 people.
The company also encourages its clientele to join the fight with a list of watersaving tips that you can use both at home and at work. For example, cutting just three minutes from your shower can save more than 2000 gallons of water per year, and using native plants instead of traditional grass lawns in landscaping dramatically reduces the need for pesticides and fertilizers that can pollute watersheds.
If we’ve inspired you to join in the effort, why not come along to The Catwalk for Water Fashion Show on Friday, April 28th at 6 pm sponsored by Five Senses Spa, Salon and Barbershop. And you can find a full line of Aveda products at our salon. Give us a call at (309) 693-7719 to book an appointment today. You can also visit us at 7719 N. Grand Prairie Drive, Peoria, Illinois 61615. Or better yet, book it through our mobile app! Our app is available through the Apple Store, Google Play, or Amazon.